How the United Airlines brand is managing air traffic turbulence
Briefly

Recent FAA equipment outages at Newark Liberty International Airport have caused significant disruptions, leading to numerous flight delays and cancellations. With communication interruptions reported, air traffic controllers and pilot associations urge the FAA to upgrade its infrastructure. United Airlines, being the busiest airline at Newark, faces the challenge of handling customer frustration over delays caused by FAA-related issues. United’s executive emphasizes the importance of transparency in communicating with affected customers, acknowledging that while they are not to blame, they bear the responsibility for customer service during these disruptions.
Caught in the middle of the issues at Newark is United Airlines, which is the most active airline at the New Jersey airport. While the problems lie with the FAA system, the airline is where people often aim their frustrations over cancellations and delays.
People know it's not our equipment or employees managing the airspace, but our brand is so big, and our presence at Newark in particular is so large, that they expect us to do something about it.
For Earnest, the key to navigating a situation like this is for the brand to be as transparent and clear as it possibly can.
Read at Fast Company
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