Katy Allen, CEO of Artful Agenda, launched her side hustle in 2017, inspired by a conversation at her daughter's baby shower. Frustrated by the lack of a digital planner that syncs with Google Calendar and appeals aesthetically, she aimed to fill that gap. Initial steps included hiring a business coach for guidance and creating a private Facebook group to gather feedback on her ideas. This blend of strategic planning and community input helped her turn her passion into a growing business.
Artful Agenda is crafted with the best of paper planning combined with digital efficiency, appealing to those who seek aesthetic pleasure in scheduling.
Katy Allen's journey from a direct sales leader to a tech entrepreneur is a testament to the power of pursuing one’s passion for organization.
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