""Let's go! Let's go!""
""Muss Posts Another Hilarious Video""
""Muss is great," USCfootball coach Lincoln Riley said soon after. "He does some things I wish I could get myself to do.""
Eric Musselman staged an exuberant Coliseum-tunnel entrance in a video clip—complete with full football uniform and a shouted "Let's go! Let's go!"—that played for an empty stadium. The clip circulated on social media, attracted headlines like "Muss Posts Another Hilarious Video," and drew praise from USC football coach Lincoln Riley. Musselman maintains a library of similar Instagram clips and acknowledged that he and his staff did not do enough to promote the program last season. Average attendance at Galen Center fell to just over 5,000 per night after an inconsistent 17-18 season, so Musselman pairs promotion with winning to rebuild fan interest.
Read at Los Angeles Times
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