How the Golden State Valkyries became WNBA's powerhouse franchise in its first season
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How the Golden State Valkyries became WNBA's powerhouse franchise in its first season
""This fan base acts as if we've been here for 30 years," Jess Smith, the team's president, told Business Insider. These sales set a high bar for the newest team in the Women's National Basketball Association, which is seeing unprecedented growth. Record viewership has led the league to ink an 11-year media rights deal in July 2024 with Disney, Amazon Prime Video, and NBCUniversal, worth about $2.2 billion."
"With a majority of the season complete, the Valkyries became the first expansion team to clinch a playoff spot in its inaugural season - and have already set the record for wins by a first-year expansion team. The franchise has also fueled record WNBA attendance this year, selling out every home game at Chase Center. So far, almost 400,000 fans have packed the arena, according to Across The Timeline."
Fifteen thousand fans placed deposits for season tickets before the Golden State Valkyries drafted a player, creating exceptional early momentum. League-wide record viewership helped secure an 11-year, roughly $2.2 billion media-rights deal with Disney, Amazon Prime Video, and NBCUniversal. The Valkyries clinched a playoff spot in their inaugural season and set the wins record for a first-year expansion team. Home games at Chase Center sold out, drawing nearly 400,000 fans so far. The franchise reached a $500 million valuation after prioritizing the right hires, cultivating a strong brand image, forging strategic partnerships, and relying on supportive ownership.
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