"Los Angeles Lakers guard Bronny James quietly debuted a new logo for his signature shoe during last week's game against the Cleveland Cavaliers: a lowercase b (for Bronny) that features a 9 (for his jersey number) inside the letterform. The logo appeared on a bright pink pair of James's father's shoe, the LeBron Witness IX, but there was another logo on the shoe that was notable: a backwards Nike Swoosh."
"The backwards Swoosh appeared first in 1994 on the Nike Air Darwin, the big, chunky, boot-like sneaker worn by Dennis Rodman, and the mark later reappeared on Rodman's Nike Air Ndestrukt. The backwards logo made sense for an eccentric player like Rodman, who was known for his hairstyles and tattoos as much as for his skills on the court. Rodman set the pattern for when Nike pulls out the backwards logo."
"Since debuting in 1971, the Nike Swoosh has become one of the most iconic brand logos of all time. Still, Nike designers have occasionally had some fun with it by breaking brand guidelines and flipping the logo around. Though there's no formal rule for who gets the backwards swoosh, throughout Nike history, the flipped logo has shown up on shoes worn by some of the strongest-willed players across sports and culture."
Bronny James debuted a lowercase 'b' logo containing a 9 on a bright pink pair of the LeBron Witness IX, which also featured a backwards Nike Swoosh. Nike's Swoosh, created in 1971, is iconic, and designers have sometimes flipped it, with no formal rule determining its use. The backwards Swoosh first appeared on the 1994 Nike Air Darwin worn by Dennis Rodman and later on his Air Ndestrukt, fitting his eccentric persona. The flipped mark later showed up on Andre Agassi's 1994 Nike Air Flare, the 2012 LeBron X, the 2017 Kobe AD NXT, Giannis's 2019 Freak, and the 2018 PG 2 Playstation collaboration.
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