"This year, the league surpassed 3 million fans in total attendance, marking its first-ever season above the three-million threshold and averaging roughly 11,000 fans per game, the highest in league history. On television, ESPN reported its most-watched WNBA regular season and postseason in more than two decades, with the regular season averaging 1.3 million viewers and the Finals averaging 1.5 million."
"After noticing the growing popularity of the WNBA across social media, social agency STN Digital and analytics and measurement platform teamed up to quantify the league's online impact with the newly released "WNBA Social Rankings and Insights Report." The research analyzes how every team performed across social media during the 2025 season and identifies which clubs and content pieces generated the most engagement, impressions, and estimated media value."
The 2025 WNBA season set multiple records for attendance and television viewership. The league surpassed three million total attendees and averaged about 11,000 fans per game, the highest in league history. ESPN reported averages of 1.3 million viewers during the regular season and 1.5 million for the Finals, the most-watched WNBA seasons in over two decades. STN Digital and Zoomph quantified the league's online impact with the WNBA Social Rankings and Insights Report. The firms evaluated official team accounts on Instagram, X, Facebook, and YouTube and tracked over 20,000 pieces of content between May 16 and September 11, 2025, identifying top teams and content by engagement, impressions, and estimated media value.
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