"One of the sports world's most intriguing start-up companies is renewing its long-term partnership with its first-ever major professional sports league partner. The NBA and Cosm, the entertainment company that's reinventing the sports bar with what they like to call shared reality, announced Thursday an extended partnership to air live NBA games in Cosm's domes. The IMAX-esque experience allows Cosm's customers to watch live sporting events on its unique 87-foot-diameter, 12L+ LED screens that have gone viral for offering a first-of-its-kind experience for fans."
"Our ambition is to give another option for fans that might be out of the marketplace or their favorite team is on the road, or they haven't been able to get to those courtside seats or lower bowl seats, said Jeb Terry, Cosm's president and CEO, in an interview with CNN Sports. So, it's really complementary, I would say, to the NBA's ambition of opening up access, giving fans more ways to celebrate the game, and providing other opportunities to lean into that action."
Cosm and the NBA extended their partnership into 2030 and beyond, allowing Cosm to produce and distribute live NBA games at its domes for at least five more years. Cosm's venues use 87-foot-diameter, 12L+ LED screens to create an IMAX-esque shared reality experience for fans. Cosm was the NBA's first league partner before opening its first Los Angeles location in 2024. Cosm's in-house production team will provide the domes' unique views and will attend key national TV games and All-Star Weekend events. The partnership aims to expand access and offer fans additional ways to celebrate games whether in-market or out-of-market.
Read at www.mercurynews.com
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