Adidas added VJ Edgecombe and Jeremiah Fears to its roster as they prepare for the 2025 NBA Draft. Both players were lottery picks, with Edgecombe going third to Philadelphia and Fears seventh to New Orleans. They aim to capitalize on their potential during the Summer League. Inspired by past brand success with players like Damian Lillard and Anthony Edwards, both athletes see their signing as an opportunity to elevate their careers. They hope to make similar impacts with Adidas by establishing their own fanbases.
"For them to put their brand in someone so young's hands, it's knowing my opportunity could be there very soon, if I continue to do what I gotta do and take care of business," said Fears. "Being able to see Ant take on that role and become the face of the Three Stripe Life is dope."
"He solidified himself and built that fanbase, where everyone would want to wear his shoes," added Edgecombe. "They want to jump like Ant or play like Ant. I feel like I have similar characteristics to that."
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