"Once upon a time, the Super Bowl halftime show belonged to marching bands and pageantry. But these days, it belongs to global pop stars, cinematic production and moments that ripple beyond the stadium. Over the years, the league's brief intermission has transformed into one of entertainment's biggest stages, hosting era-defining performances from Prince in the rain to Rihanna's record-setting return, Usher's tightly choreographed showcase and Kendrick Lamar's layered, visually driven storytelling."
"What began as intermission filler has evolved into a global spectacle, rivaling the NFL's championship game itself for attention from more than 100 million viewers worldwide. That evolution continues this year as Bad Bunny prepares to take the halftime stage, placing Latin culture and Spanish-language music at the center of America's most-watched television event. The halftime performance has come a long way, said Dan Marino, the Hall of Fame quarterback who played 17 seasons with the Miami Dolphins and competed in the 1985 Super Bowl."
Once a halftime space for marching bands and pageantry, the Super Bowl intermission has become a global entertainment platform. The brief 12-to-15-minute slot now features cinematic production, tight choreography and era-defining performances that extend beyond the stadium. Performances by Prince, Rihanna, Usher and Kendrick Lamar exemplify the platform's ability to launch careers and shape cultural narratives. The transformation has drawn more than 100 million viewers worldwide for the halftime spectacle. Bad Bunny's upcoming performance centers Latin culture and Spanish-language music on America's most-watched television event. The league repositioned the halftime break as a stage for storytelling, identity and national conversation.
Read at www.mercurynews.com
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