Peyton Manning shares how he's winning in Hollywood by appealing to Middle America
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Peyton Manning shares how he's winning in Hollywood by appealing to Middle America
NFL legend Peyton Manning is transitioning to a successful television producer with his company, Omaha Productions. Founded in 2020, the firm has a robust portfolio, including docuseries for Netflix and a first-look deal with 20th Television. Valued over $750 million, Omaha's productions emphasize Manning's interests in history, country music, and military themes, striving to create content that is family-friendly and uplifting. Following the success of 'ManningCast,' Manning aims to produce a variety ofshows that resonate authentically with audiences.
"Manning founded his TV production firm in 2020 with former Fox Sports executive Jamie Horowitz, and it's been a hit so far."
"Omaha's niche: Sports, history, country music. Manning said Omaha tries to make its slate family-friendly."
"There's no one-size-fits-all definition of an Omaha show, but they are uplifting and related to Manning's personal interests."
"Omaha was valued at over $750 million by an investment round this spring spearheaded by former Endeavor executive Patrick Whitesell."
Read at Business Insider
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