"Donald Trump, it is fair to assume, will be switching channels during this year's Super Bowl halftime show. The U.S. president has already said that he won't be attending Super Bowl LX in person, suggesting that the venue, Levi's Stadium in Santa Clara, California, was "just too far away." But the choice of celebrity entertainment planned for the main break - Puerto Rican reggaeton star Bad Bunny and recently announced pregame addition Green Day - didn't appeal."
"One of the top artists in the world, Bad Bunny performs primarily in Spanish and has been critical of immigration enforcement, which factored into the backlash in some conservative circles to the choice. Bad Bunny's anti-ICE comments at this year's Grammy Awards will have only stoked the ire of some conservatives. But for the NFL hierarchy, this was likely a business decision, not a political one."
Donald Trump said he will not attend Super Bowl LX and criticized the halftime lineup, calling the choices 'terrible' and saying 'all it does is sow hatred.' The halftime performers include Puerto Rican reggaeton star Bad Bunny and pregame addition Green Day. Bad Bunny performs primarily in Spanish and has criticized immigration enforcement, with anti-ICE remarks at the Grammy Awards that provoked conservative backlash. The NFL appears to have made a business decision aimed at expanding into Latin America by leveraging Bad Bunny's popularity to boost ratings. The league pursued similar Latinx-oriented choices in 2020 with Shakira and Jennifer Lopez. The NFL often enters markets with limited existing knowledge or fan bases.
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