"While many previous versions have attempted to etch the experience onto metal, the 2025 medal takes an even more tangible approach. At first glance, the surface of the new medal appears to be brushed with an array of diagonal stripes. But flip it on its side, and you will notice that the stripes are ribbed, and they reflect the actual elevation of the five-borough course."
"The medal is an exquisite piece of design that celebrates the experience of running a marathon through touch. And it has been so popular since it was unveiled that it has even placated the prickliest of armchair critics. "In the 10 years I've been at this company, it's the best reaction we've ever seen," says Thomas Cabus, the creative director at nonprofit New York Road Runners, who designed this year's medal. "All of them are positive, which is rare.""
"The 2005 medal showed a crowd of runners huddled against the Verrazzano Bridge. The 2018 medal was shaped like an apple. But some things never change: the TCS logo has to feature; the five boroughs have to be listed (in this case on the back of the medal) and there has to be room for willing finishers to get their initials engraved."
The 2025 TCS New York City Marathon medal encodes the race course in tactile form, using ribbed diagonal stripes that mirror the elevation profile of the five-borough route. The medal invites touch to recall the Verrazzano Bridge start, the 5th Avenue incline, and Central Park's rolling hills. The design includes required elements such as the TCS logo, a listing of the five boroughs on the back, space for finisher initials, and braille lettering. The medal has received exceptionally positive response. The design was created by Thomas Cabus of the New York Road Runners and joins a long and varied archive of past medal designs.
Read at Fast Company
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