"Don't see them going away. What people actually do, we're observing, is that the way people use Google search isn't really changing. It's it's really expanding is is what's happening. So, think about all the things you need in a given day. It's everything like you need a quick insurance quote. You need to file your taxes. You need to look up a kind of question about a local business question in your county."
"But what's happened is that now you can do all these new things. So, you could take a picture of your shoes and say, "Hey, these are my shoes. What are other cool shoes like this?" And we could answer that now or help give you provide you context with that. Or you could ask about this really cool restaurant question. It can be five sentences about all your, you know, allergies, issues with this."
Google Ads will continue to operate alongside new AI-powered Search features and are being tested within AI Mode as a helpful monetization and discovery mechanism. Search behavior is expanding to include multimodal queries like photos and complex, multi-constraint questions while existing needs like insurance quotes, tax forms, and local-business information remain. AI capabilities can provide contextual answers, visual matches, and booking suggestions for nuanced requirements. SEO strategies will need to adapt for AI Mode to surface relevant content and offers when queries combine images, preferences, and logistical constraints. Advertisers should expect ads to remain part of the search ecosystem and optimize for conversational and multimodal experiences.
Read at Search Engine Roundtable
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