"Measurement is what makes marketing a science. For many Managing Directors, marketing is an unnecessary expense - something to spend money on only when the budget is flexible enough to accommodate it. This is because the return on investment in marketing is, in many cases, unpredictable."
"Solid digital marketing metrics give you the insight to overcome this barrier of unpredictability. If you're new to marketing or you need to change your existing marketing strategy, make sure to familiarise yourself with these digital marketing metrics."
"No matter what type of marketing campaign you are running, you will have to ultimately measure how it is contributing to your website's traffic growth. Of all the digital marketing metrics, the total number of visitors that your website receives from all sources is an important metric to keep an eye on."
"It basically tells you what percentage of people visiting your site have already visited before and how many of them are new. Like any business website, you want people to visit your website again and again because recurring traffic is always valuable. The new versus returning traffic metric helps you understand how well your web content is performing in terms of giving value to your existing visitors."
Marketing becomes manageable when outcomes are measured. Many leaders view marketing as an optional expense because marketing returns can feel unpredictable. Digital marketing metrics provide insight that reduces this uncertainty and supports strategy changes. Total website visits from all sources indicate how marketing efforts contribute to traffic growth, including visits to specific locations like landing pages tied to campaigns. Tracking total visits month to month helps identify channel issues when numbers drop and supports expectations of steady growth in healthy campaigns. New and returning visitor metrics show what share of visitors are first-time versus repeat visitors, helping evaluate whether content continues to deliver value to existing audiences.
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