"Understanding what compels most people to keep watching short videos, to swipe through a carousel, to follow along with you to the other side of a piece of content, serves you beyond any algorithm change, any platform change, any hashtag or AI strategy."
"To figure out how to do that, Hilary and her partner watched and analyzed thousands of viral videos, tracking every factor that could possibly contribute to a video's success in a spreadsheet - what was happening at second one and second three, what they were wearing, the hand gestures, the edits, the cuts, whether there was trending audio or visuals."
Hilary Billings explains that the science of attention matters more than social media algorithms for short-form video success. She argues that understanding what makes people watch videos, not just how algorithms work, is crucial for long-term career success in marketing and content creation. Billings and her partner analyzed thousands of viral videos to identify factors that contribute to their success, emphasizing the importance of sustained engagement over mere attention-grabbing.
Read at Social Media Examiner
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