"Brands that create and distribute 'online-native' video content, not just advertising, are discovering that it is one of the most effective ways to engage and excite consumers."
"Through VideoLab, we will help more brands harness the power of such content, by developing sustainable video content strategies that specifically build social engagement and deliver against hard business goals. We are delighted to be uniquely accessing the combined power of YouTube and Wildfire to build this important programme for our clients."
VideoLab is a collaboration between ZenithOptimedia’s specialist branded content network Newcast, YouTube, and Wildfire launched to drive online video and improve branded communications. The programme helps clients develop online-native video content as part of integrated communications to engage consumers more effectively than traditional advertising. VideoLab delivers bespoke workshops that combine YouTube and Wildfire services with content strategy thinking to build sustainable video strategies focused on social engagement and measurable business goals. Newcast will host tailored VideoLab sessions in YouTube’s London and New York offices and structure each workshop around individual client needs.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]