Disney Jr. has introduced "Disney Jr. Let's Play!"—a global initiative aimed at encouraging preschoolers to engage in play, laughter, and movement. Announced on ABC's Good Morning America, this campaign will feature a variety of summer events, including a themed roller-skating experience and a concert tour. Additionally, Disney Jr. is partnering with ESPN's Take Back initiative to provide financial support for families with preschoolers. Ayo Davis, president of Disney Branded Television, emphasized the importance of play in storytelling and child development, aligning with insights from the Child Mind Institute on play's role in healthy emotional growth.
"At Disney Jr., play is more than a pastime - it's a key part of how we tell stories, spark imaginations and help kids make sense of the world."
"Play-based activities support the healthy development of preschoolers and allow them to experience the positive emotions that are essential for their well-being."
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