"When my oldest daughter turned 9, her pediatrician said she could get her period within the year. I was blindsided: When I was growing up, girls expected to get their periods around the age of 13. I rushed out to buy a pack of menstrual pads to keep in her backpack, in case she gets her first period in school, and ordered The Care and Keeping of You, the iconic puberty book series that has sold 8 million copies since it debuted in 1998."
"I'm far from the only flummoxed parent. Generation Alpha girls-the oldest of whom are just entering middle school-are expected to go through puberty between six months and two years earlier than their parents. But don't panic. Help has arrived in the form of Less Awkward, a company that provides resources that allow children, parents, and schools to better navigate puberty."
"In the past, parents could look back at their own adolescence as a guide for what might happen to their children, but today's kids are experiencing adolescence differently than any previous generation. And while there's an abundance of resources for early childhood, it's far harder to find reliable information about how to navigate this brave new world of puberty. Many parents today are looking for reliable parenting information beyond books, and through other forms of media such as apps, podcasts, Instagram, and TikTok."
Generation Alpha girls are entering puberty six months to two years earlier than their parents, leading to unexpected early menstruation and emotional changes. Parents increasingly seek practical tools like pads, books, and new services to prepare children for early puberty. Less Awkward, founded by pediatrician Cara Natterson and puberty educator Vanessa Kroll Bennett, provides resources for children, parents, and schools to navigate puberty. Reliable, age-appropriate information about adolescent changes is scarce compared with early-childhood resources. Parents are turning to diverse media — apps, podcasts, Instagram, and TikTok — to find accessible parenting guidance relevant to modern adolescence.
Read at Fast Company
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