""This almost brutalist environment left its mark on me - the scent, the heat, the sounds and the light," says Guichard."
""What was perhaps missing in the industry, and what we try to show with Matiere Premiere, is what happens behind the scenes, the raw beauty of the ingredients," Guichard tells AnOther."
Matiere Premiere introduces Metal Lavender, an eau de parfum that contrasts vibrant lavandin oil with softer lavender absolute, enhanced by musks and Cashmeran. Co-founder Aurélien Guichard draws inspiration from the clinical atmosphere of a Provence distillation factory. The brand emphasizes a farm-to-bottle philosophy, sourcing organic ingredients from eco-certified land. Each fragrance focuses on a single, concentrated raw material, aiming to showcase the raw beauty of ingredients and the craftsmanship behind perfume making.
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