Paris Saint Germain's recent Champions League victory marks a significant milestone for the club and Paris as a football city. Once viewed as a project driven by Qatari Sports Investments (QSI) for soft power and PR purposes ahead of the 2022 World Cup, the win has solidified PSG's position in the football elite. The future now poses questions about QSI's next steps: whether to continue investing in the club or pivot away from football altogether. Overall, PSG’s ascent is a pivotal turning point in France's football narrative.
"When Qatari Sports Investments (QSI) bought the club in 2011 and chairman Nasser Al-Khelaifi started spending big, conventional wisdom... was that it was some combination of PR/soft power exercise with a view towards burning the Gulf nation's image ahead of the 2022 World Cup."
"Now, PSG's Champions League win means the club, and the city, are more officially on the football map, opening up new horizons for where this club might go."
#paris-saint-germain #champions-league #qatar-sports-investments #football-history #european-football
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