"Federica Fusco, partner, owner, and marketing manager of FGF Industry, reflects on the collaboration, stating, "Working with a master like Bruce Weber has been an extraordinary experience. Despite his icon status in photography, he has shown remarkable insight in grasping the essence of our brand and our vision. We are thrilled with the outcome and look forward to possibly continuing this partnership in the next season.""
""I've always thought of my cameras like people-some are men, some are women, and some defy definition. I think of my Rolleiflex as a beautiful French girl. My Pentax 6 x 7 is definitely a handsome Italian man. And my Canon 35mm, or the Nikon I've been shooting with recently, the one I used for this campaign, are more the "undefinables"-those who refuse a simple category and refuse to sit still.""
BLAUER's Fall/Winter 2025-26 campaign is a first-time collaboration with Bruce Weber, photographed in urban Miami to combine distinct brand identity with evocative artistry. The campaign centers on family, portraying connections, affections, and relationships through imagery that balances authenticity and depth. The on-set energy translated into images that convey palpable synergy and emotional resonance. Camera choices and techniques emphasize cinematic digital performance in low light alongside characterful analog references. Casting prioritized personality, expression, and interpersonal interaction, resulting in visuals that align insightfully with brand vision and indicate potential for continued partnership.
Read at KALTBLUT Magazine
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