The magazine Craic emphasizes the importance of representation, especially for marginalized voices and youth in Northern Ireland. The design reflects Irish culture through specific visual elements, including a faux Celtic typeface and thematic inspirations from Dungeons & Dragons. Despite limited graphic design experience, the creator relied on a DIY approach to storytelling through layout. The overall tone of the magazine is playful and reflective, aiming to evoke positive sentiment and encourage readers to engage with their own photography.
"A big factor in deciding images and stories for Craic is representation, and championing the voices who need it the most in Northern Ireland - including queer voices, the marginalised, the outer-city kids who deserve their chance in the spotlight."
"Ultimately I hope people can take away something positive from Craic, even if it's a reminder of home or inspiring them to whip out their camera and take more photos."
"There's so much joy and possibility in publishing, and the people you meet along the way."
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