The recent gathering at London's Business Design Centre highlighted the thriving podcasting industry, with over 6,000 attendees discussing the pressing topic of whether to launch shows on video. Despite the booming audio podcast statistics—70% of Americans aged 12+ have listened to a podcast—creators feel pressured to adopt video formats due to growing expectations and competition. This pressure is heightened by concerns over costs and on-camera safety, particularly for women in the field, demonstrating ongoing tensions between audio and video content creation.
Existing big audio shows are publishing with YouTube, Shorts, and TikTok clips to widen funnels, amplifying the must-do video narrative for podcasters.
Behind the glossy sizzle reels, there’s anxiety among creators about video production costs and concerns of on-camera harassment, particularly from female podcasters.
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