The UK podcasting and audio industry is rapidly growing, currently valued at £5 billion annually and experiencing significant annual expansion rates. Its listening audience has more than doubled over the past five years, particularly among younger demographics. Despite the sector's cultural and economic significance, it is underrepresented in policymaking, receiving little public funding and minimal attention in development plans. Shows produced in the UK are highly successful globally, showcasing British creativity and expanding the cultural influence of the UK. The sector remains excluded from discussions by the Creative Industries Council, emphasizing the need for greater prioritization.
The podcast and audio industry in the UK is worth an estimated £5 billion annually, driven by its wide reach and capacity for IP development.
The number of people listening to podcasts in the UK has more than doubled over the last 5 years, particularly among those under 24.
Despite UK talent and production expertise being recognized globally, podcasting and audio remains unprioritized compared to other creative sectors.
Podcasting is a key UK export with shows like The Rest Is Politics and The Magnus Archives reaching billions of listeners worldwide.
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