Notable changes occurred in podcast rankings for July 2025, demonstrating ongoing industry evolution. Crime Junkie maintained its top position in audio reach with 8.1 million listeners despite a small decline. Spotify led in metrics with 56.7 million in reach and 302.3 million downloads/views. In advertising, BetterHelp topped ad spending, while Wells Fargo made a significant 155% increase to reach $3.9 million. The shifting landscape reflects the commitment of established brands and the rise of new entrants, influenced by effective media strategies and varied content formats.
Crime Junkie continued its reign at the top, holding the #1 spot in audio reach with 8.1 million listeners, despite a minor dip of 2% - a sign of enduring popularity and listener loyalty.
Spotify continued its lead across both metrics, reaching 56.7M in audio reach and generating 302.3M in downloads/views for the month.
Wells Fargo entered the top 10 at #7, ramping up spend by a striking +155% reaching $3.9M - one of the biggest month increases.
These rankings show how the podcast industry is growing and evolving, driven by smart media strategies, a mix of content formats, and the lasting impact of host-read ads.
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