The Davey Awards, in collaboration with The Podglomerate, introduced a report titled 'Video Podcasting Decoded: A Guide for Small Shows.' This report explores video podcasting's rising prevalence and whether it’s sustainable or merely a trend. Through a survey among the Academy of Interactive Visual Arts, findings reveal that over 80% of listeners consume audio-only content but about 50% engage with video podcasts. The report emphasizes video’s potential in storytelling, while also providing foundational knowledge on equipment and content strategy for prospective video podcasters.
is video podcasting a passing trend, or is it here to stay? For smaller shows and indie creators, is it worth the time and effort?
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