Iceland is trialing facial recognition technology at select stores in the UK to combat escalating retail crime. The pilot, operational in two stores, uses a database of known offenders to alert staff of potential threats. CEO Richard Walker supports the initiative citing safety concerns for employees and customers. Meanwhile, privacy advocates argue the move is excessive and invasive, highlighting the need for surveillance regulation. Iceland estimates the technology could lead to a significant reduction in violent incidents, though this claim is met with skepticism by watchdog groups.
"Organized and targeted retail crime is out of control. Every single week I see the reports from our stores and read about our colleagues being abused..."
"Iceland's decision to deploy dystopian facial recognition technology to monitor its customers is disproportionate and chilling."
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