Personalized content has become standard in online marketing, leading to questions about data privacy and consumer consent. Many smartphone users express concerns about data security, highlighting an increasing awareness of data value. To align personalization with privacy demands, businesses must strategize rather than merely relying on technology. A clear goal is essential for effective personalization, as over-personalization or irrelevant recommendations can erode consumer trust, especially when there is uncertainty about data sourcing.
Personalized content is a standard for online marketing, raising questions about data origin and consumer consent. Two-thirds of smartphone users are concerned about privacy.
To develop a privacy-first personalization strategy, it's important to have clear goals to avoid losing trust. Over-personalization can result in consumer rejection when data sourcing is unclear.
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