"The settlement is the culmination of a years‑long dispute over what counts as 'sensitive' location data, how much harm the sale of that data can cause in the real world and how far the FTC's authority under the FTC Act really stretches."
"In 2022, not long after the Supreme Court's Dobbs decision overturned Roe v. Wade, the FTC sued Kochava for allegedly selling precise location data tied to hundreds of millions of mobile devices in a way that would allow buyers to trace people's visits to 'sensitive locations,' including health facilities, places of worship, addiction recovery centers and shelters."
"According to the commission, consumers were largely unaware that their movements were being tracked at this level of detail."
The FTC proposed an order to prevent Kochava and its subsidiary from selling sensitive location data without consumer consent. The settlement, voted 2-0, aims to enhance privacy and compliance. Kochava views this as a positive step towards resolving FTC issues. The settlement addresses a long-standing dispute regarding the definition of sensitive location data and the potential harm from its sale. The FTC previously sued Kochava for selling precise location data that could reveal visits to sensitive locations, raising consumer awareness about tracking practices.
Read at AdExchanger
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