"Nearly all of the 20 state-run health insurance exchanges in the US have added advertising trackers that transmit user activity back to big tech companies, in some cases sending more data than state officials realized."
"The Washington exchange sent applicants' sex and citizenship responses to TikTok, as well as some race data that the tracker failed to filter."
State-run health insurance exchanges in the US have implemented advertising trackers that transmit user activity to major tech companies. A review of these exchanges revealed that personal data, including sensitive information, is being shared more extensively than state officials were aware. Over 7 million Americans purchased health insurance through these platforms for 2026. Notably, the Washington exchange transmitted applicants' sex, citizenship, and some race data to TikTok, highlighting privacy concerns.
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