Truist settled a class-action lawsuit concerning the use of pixel trackers on its website, which allegedly collected and sold user data without consent. John Tasker filed the lawsuit, claiming the bank's actions violated the California Invasion of Privacy Act. The embedded trackers reportedly gather internet protocol addresses, click paths, and other user behavior data. Tasker stated that such practices result in users losing control over their information as it is monetized and sold to third parties. The case highlights concerns regarding privacy and consent in the digital landscape.
Truist settled a proposed class-action lawsuit alleging it embedded trackers on its website to covertly collect and sell user data to third-party advertising platforms.
John Tasker, a California resident, sued Truist, claiming the use of pixel trackers violated the California Invasion of Privacy Act by collecting data without consent.
The lawsuit alleges that the trackers, provided by companies like Google and Meta, collect vast amounts of information without users' meaningful consent.
Tasker stated that users lose control over personal information due to unauthorized collection and monetization by data brokers and tech firms.
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