After Search Party backlash, Ring is still avoiding the bigger questions
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After Search Party backlash, Ring is still avoiding the bigger questions
"Graphics in ads are not the problem. The problem is the potential for Ring's vast network of AI-powered camera technology to be turned into a surveillance tool, one accessible to law enforcement and capable of creating a record of people's movements that's searchable by AI (which itself raises concerns around reliability and hallucination). Ring is the only home security camera company to have built a system - called Community Requests - that allows its users to share footage directly with local police."
"Ring maintains that its cameras are not being used to create a mass surveillance tool. According to the company, its privacy protections are robust, and users are fully in control of their videos, including whether they share them with law enforcement. But the company still hasn't fully addressed its users' fears. Rather than continue to push his narrative that cameras will solve crime, Siminoff needs to acknowledge the real concerns people have and make it clear how far Ring is willing to take this powerful technology."
Jamie Siminoff has been on an "explanation tour" after fallout from a Super Bowl ad and the introduction of Search Party. Siminoff said imagery of blue rings radiating from suburban homes may have 'triggered' people and promised fewer maps in future ads. The central concern is that Ring's extensive, AI-enabled camera network could be turned into a surveillance tool accessible to law enforcement and create an AI-searchable record of people’s movements, raising reliability and hallucination risks. Ring's Community Requests lets users share footage directly with police. Ring claims robust privacy protections and user control, but many user fears remain unaddressed and demand clear limits on the technology.
Read at The Verge
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