"Dear Advertiser, Google works behind the scenes to block countless threats before they reach your account, but the strongest defense starts with you. Google is transitioning to a more secure, password-free future. Set up a Google passkey today to keep your account secure and avoid any disruptions to your Google Ads account. Starting July 15, a Google passkey will be required for performing certain sensitive actions in your account."
"Passkeys are a simple and secure alternative to passwords that can't be shared, guessed, copied, written down, or accidentally given to someone else. Using a passkey helps your most critical account settings remain secure, reducing the risk of phishing and unauthorized access."
Google will require passkeys in Google Ads for certain sensitive actions starting July 15, 2026. The change is intended to strengthen account security and prevent disruptions by moving toward a password-free approach. Passkeys are described as a simple and secure alternative to passwords that cannot be shared, guessed, copied, written down, or accidentally given to someone else. Using a passkey is positioned as a way to keep critical account settings secure, lowering the risk of phishing and unauthorized access. Advertisers are encouraged to set up a Google passkey to prepare for the requirement.
Read at Search Engine Roundtable
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