"Back button hijacking interferes with the browser's functionality, breaks the expected user journey, and results in user frustration. People report feeling manipulated and eventually less willing to visit unfamiliar sites."
"Practices like back button hijacking undermine the basic user experience and break the expectations people have of how the web should work, so it's understandable that Google views this as a harmful behaviour and is taking action."
"Google advised site owners which did not want to face the new penalties to ensure they did not do anything to interfere with a user's ability to navigate their browser history."
Google is expanding its policies to combat back button hijacking, a tactic that prevents users from navigating back to previous pages. This practice has increased, prompting Google to classify it as a malicious behavior effective June 15. Sites employing this tactic may face down-ranking or removal from search results. Google emphasizes that such interference frustrates users and undermines their trust in unfamiliar sites. Site owners are advised to avoid practices that disrupt browser navigation and can request reconsideration if they rectify the issues.
Read at www.bbc.com
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