"Google's new spam policy will classify 'back button hijacking' as a violation, allowing for penalties ranging from manual actions to algorithmic ranking demotions. Enforcement begins on June 15, 2026."
"The tactic of back button hijacking abuses the browser's History API, injecting fake entries that prevent users from returning to their previous page, often leading to frustration."
"Any technique that inserts or replaces deceptive pages into a user's browser history is now considered a violation under Google's malicious-practices umbrella, including exit-intent overlays and popunder ads."
"Site owners are liable for back button hijacking even if the offending code comes from third-party ad networks or engagement scripts, emphasizing the need for vigilance in site management."
Google is implementing a new spam policy targeting 'back button hijacking' effective June 15, 2026. This practice involves manipulating the browser's History API to trap users when they attempt to navigate away. Violations include inserting deceptive pages into browsing history, which can lead to manual penalties or algorithmic ranking demotions. Site owners are responsible for any offending code, even if it originates from third-party sources. The policy aims to eliminate persistent irritations caused by such tactics, ensuring a better user experience.
Read at TNW | Google
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