The Walnut Creek Chamber of Commerce plans to track visitor locations using Arrivalist's technology, which utilizes data from cell towers and WiFi routers without user consent. While residents can opt-out through the Arrivalist website and adjust their phone settings, there are questions about compliance with California's 2018 privacy law, which protects personal data and prohibits certain types of information gathering. Recent demonstrations revealed how this system can trace mobile movements from other states into local events, highlighting both the capabilities of the tracking and the potential for privacy erosion.
Arrivalist, the cyber location company, employs data from cell towers and WiFi routers to track visitors in Walnut Creek without asking for permission.
The tracking system includes features that allow individuals to opt-out by accessing their phone's settings to block location data collection.
California's 2018 privacy law prohibits collecting identifying information and physical location details, yet compliance specifics from Arrivalist remain unclear.
Demonstrations at city council meetings have showcased how Arrivalist tracks devices, showing paths from far-off regions to local events and accommodations.
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