Meta can gather information from Instagram users beyond uploaded content. Instagram can analyze camera-roll metadata when camera roll sharing suggestions are enabled, using it to suggest posts for a timeline. Instagram has removed end-to-end encryption for direct messages, while standard encryption remains, potentially allowing Meta to access message content and detect harmful material more easily. Meta can also track users across many apps and websites through embedded tracking tools, using browsing history to build profiles for targeted advertising. Tracking is enabled by default, and turning it off prevents new data collection but does not delete previously collected data. Privacy settings can limit photo access, reduce personalized ads, and prevent public posts from being used to train Meta’s AI tools.
"Meta may gather far more information about you than you realise. Instagram has removed end-to-end encryption for direct messages, although standard encryption will remain. This means Meta can potentially access direct messages, which also makes it easier for the tech giant to spot harmful content. But there are other ways Instagram can access your data. Below, we run through some Instagram privacy settings that are worth revisiting. Find out how to limit tracking, reduce personalised advertising and stop your public posts being used to train Meta's AI tools."
"It's not just photos you deliberately upload that Instagram can analyse. If you've opted in to camera roll sharing suggestions, Instagram can browse the metadata of every photo on your device and use it to suggest content it thinks belongs on your timeline. On Android, try this - go to your Settings menu, then Apps. On some phones, you might need to select App managementfirst. Then, go to Instagram > Permissions > Photos and videos. Select Allowlimited access. On iOS, try this - go to your Settings menu, then Apps > Instagram > Photos. Press Limited Access. Limiting Instagram's access to your photos doesn't stop you from uploading pictures manually."
"Meta can track you across hundreds of apps and websites - even ones that have nothing to do with Instagram or Facebook. It does this using tracking tools embedded in third-party sites, and uses your browsing history to build a detailed picture of your interests and behaviour in order to target you with ads. This tracking happens in the background and is switched on by default. Disconnecting it won't delete the data Meta has already collected, but it will stop new act"
#instagram-privacy #meta-data-collection #direct-messages-encryption #cross-web-tracking #targeted-advertising
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