"Creative Ops Masterclass is part documentary, part playbook,"
"We set out to show how creative work actually gets made by real people - sharing the tools, systems and philosophies behind it."
"Its proximity to Europe, the Middle East and Africa makes it a true intersection of creative cultures."
"We met founders who built their brands brick by brick - bootstrapped, hands-on, built for longevity. It reminded us that great operations don't need huge teams or budgets."
Air's Creative Ops Masterclass examines the structures—habits, tools, and workflows—that stabilize creative campaigns and reduce chaos. The video curriculum combines documentary storytelling with practical playbook elements, revealing how creative work is produced by real teams and the operational philosophies behind it. The London episodes emphasize the city's role as an international creative hub and its scrappy, self-starting culture. Interviews with founders highlight bootstrapped, hands-on brand building and demonstrate that robust creative operations can be achieved without large teams or big budgets.
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