Finding the right journalist at the right time is essential for effective media outreach. A solid media database helps in searching and filtering contacts by various criteria. Extensive experience in journalism, public relations, and marketing has led to insights on different database functionalities. Various databases like Agility PR, Cision, Prowly, Roxhill, and Vuelio each offer unique features suitable for diverse needs, aiding PR teams in streamlining their outreach strategies and improving targeting based on specific regions or expertise.
Agility PR is known for being easy to navigate and quick to learn. Its interface allows you to search journalists by beat, outlet, or geography with minimal clicks.
Cision is one of the most established names in the industry. It offers expansive global coverage, making it suitable for companies running international campaigns.
Prowly is often described as an all-rounder. It combines a user-friendly database with built-in PR tools such as press release distribution and newsroom management.
Roxhill is a favorite among UK-based PR professionals. It has a strong focus on British media, with deep, well-maintained journalist profiles.
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