"This is a strategic move that allows us to broaden our services in Hudson County while welcoming a company we've long admired, Rob Norman, the Eastern regional president of Coldwell Banker Realty, said in a statement."
"Joining Coldwell Banker Realty is the right next step in the evolution of our office, Halliburton said in a statement. Their global brand, robust marketing and transaction tools, and collaborative company culture will be a tremendous asset to our agents and clients. We're excited to be part of a company that shares our values and vision."
Coldwell Banker Realty welcomed Prime Real Estate Group to broaden services across Hudson County and integrate a respected local brokerage. Prime Real Estate Group recorded an average of $5 million in annual gross commission income over the past four years. The firm was founded in 2001 by Halliburton and concentrates on new developments and condominiums in Hoboken, Jersey City, Weehawken and greater Hudson County. Halliburton has three decades of real estate experience, and Tartaglia brings 20 years including sales roles at national homebuilder Toll Brothers. Coldwell Banker emphasized its global brand, marketing and transaction tools, and collaborative culture as benefits for agents and clients, and noted recent expansions in Florida and California.
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