"I do not believe that future revenue models for successful real estate portals will be based on either iBuying or lead diversion to buyer agents. Instead, Lown said he and CoStar believe that listing showcase products, like the Homes.com Boost product, will be core products for real estate portals moving forward and he said the company is confident in the early performance of its Boost product."
"As Homes.com approaches its seventh quarter since launch, it is now the fastest growing revenue product we've ever launched, Christian Lown, CoStar's chief financial officer, told investors and analysts during Tuesday evening's third-quarter 2025 earnings call. Though Apartments.com and CoStar now have more than a billion dollars in revenue, they grew revenue at a much slower pace than Homes has in their first seven quarters. Homes.com has now grown 50% more incremental revenue in its first seven quarters than Apartments.com, in the same time period."
Homes.com reached its seventh quarter since launch and is CoStar's fastest‑growing revenue product. Homes.com generated 50% more incremental revenue in its first seven quarters than Apartments.com. CoStar expanded the Homes.com sales organization to 500 sales representatives in production and 150 in preproduction, and added field sales, new home sales specialists, and major accounts representatives. CoStar expects future portal revenue models to rely on listing showcase products like Homes.com Boost rather than iBuying or lead diversion. Since July, CoStar sold 3,300 Boosts to homeowners, producing $617,000 in revenue; the average homeowner pays $386 per Boost. Among agents who purchase a Boost, 25% convert to full Homes.com membership subscribers. The strategy targets growing agent and homeowner reliance on Homes.com to increase listing exposure.
Read at www.housingwire.com
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