"Next week, we have our annual RISE conference, where we will be announcing what I believe is the biggest tech innovation that we have announced since starting the company. That innovation will have massive impact on our ability to attach title, mortgage, Wallet and insurance later on. I think that we're very close to seeing a meaningful change in the adoption of our ancillary services."
"In September, we launched Real's dedicated AI automation team focused on using AI and workflow automation to reduce manual or low-value processes across the organization, Rozenblat said. In just the first few weeks, the team delivered more than a dozen live automations collectively saving the business more than 10,000 hours annually, equivalent to multiple full-time roles. Rozenblat said these automation initiatives have also improved agent satisfaction and retention."
Executives anticipate a forthcoming technology innovation will significantly increase attachment of ancillary services such as title, mortgage, Wallet, and insurance. Real closed 53,512 transactions in the third quarter, up from 35,832 a year earlier, with total transaction value rising 49% to $21.4 billion. The platform reported more than 30,700 agents as of late October, with some volatility in agent counts but improving stickiness and lower churn attributed to platform value. A dedicated AI automation team launched in September delivered over a dozen live automations within weeks, saving more than 10,000 hours annually and improving agent satisfaction and retention.
Read at www.housingwire.com
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