"We estimate a 1% attachment rate on One Real Mortgage across that addressable transaction base to generate approximately $25 million of high margin revenue for the combined company post closing. Similarly, we estimate a 1% attachment rate on title would generate over $10 million of revenue for the combined company. Our goal over time is to be much higher than 1% so you can see how these numbers can genuinely transform the P&L over time."
"REMAX is a brand built on production. The average REMAX agent closes over 10 transactions a year, roughly double the industry average. These are exactly the kind of high producing full-time professionals that our technology platform and ancillary businesses are designed to support."
"Real and REMAX will continue to operate as separate brands with separate and distinct value propositions. These are complementary businesses, each serving different agents in different ways soon to be operating under one roof."
Real's acquisition of REMAX presents significant growth opportunities through ancillary service integration. With REMAX closing 700,000 transaction sides annually in the U.S., applying conservative 1% attachment rates to One Real Mortgage and title services could generate approximately $25 million and $10 million in revenue respectively. Real plans to leverage its AI-powered HeyLeo platform to monetize 1 million annual leads from REMAX.com and REMAX.ca. REMAX agents, averaging over 10 transactions yearly—double the industry average—represent ideal customers for Real's technology and ancillary services. Both brands will maintain separate operations and distinct value propositions, with REMAX agents retaining their in-office model while Real agents preserve flexibility. Real's COO Jenna Rozenblat leads the integration effort as chief integration officer.
Read at www.housingwire.com
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