"The analysis showed that the velocity of agent movement averaged at nearly 350 productive agents per month per MLS, with movement activity peaks recorded in April and January. Due to this, Recruiting Insights said it is important for brokerages to continuously monitor agent migration patterns. According to the study, roughly one-third of agent moves were distressed migrations as agents sought financial survival."
"With these agents, what we saw was that at least 60% of their business was homebuyers and that their business had dropped between 18% and 24% in the past year, Mark Johnson, a managing partner at Recruiting Insight, said. In their exit interviews with us, they would say things like I need to survive' or I need to cut costs.'"
"As with prior years, the report found that San Diego and the Washington, D.C. metro areas remained the top metros for aggressive recruiting, with $636.6 million annual transaction volume moving between firms in San Diego and $1.2 billion in volume moving in the nation's capital. They are such big markets, so you would expect to see a lot of moves and the data was stable in these markets, but it really stood out in comparison to other markets, Johnson said."
Data cover 184,097 productive agents across four major MLS regions and $15.72 billion in annual transaction volume that migrated between brokerages in 2025. Agent movement averaged nearly 350 productive agents per month per MLS, with peaks in April and January. Roughly one-third of moves were distressed migrations driven by financial survival needs. Distressed movers derived at least 60% of business from homebuyers and experienced declines between 18% and 24% year-over-year. San Diego and Washington, D.C. recorded the largest migrated volumes: $636.6 million and $1.2 billion respectively. Internal transfers averaged $1.516 million versus $1.218 million for external recruits, a 24% productivity advantage. Continuous monitoring of migration patterns and emphasis on facilitating internal mobility support higher brokerage productivity.
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