"SANTA CLARA - Real estate agent Joe Piazza tells some clients that he knows of people willing to pay up to a half-million dollars for their home - not to buy, just to rent for a week for their Super Bowl LX visit. "Demand is very high," said Piazza, who heads up Los Gatos-based Piazza Advantage Real Estate and is also with Coldwell Banker Global Luxury. "Some celebrity reps are offering a lot of money to rent these homes.""
"In Santa Clara, the site of the upcoming NFL championship game, the average monthly rent was $4,935 as of midday Jan. 30, according to a historical rent tracker on RentHop. RELATED: Welcome to Santa Clara! Your one-stop guide to Super Bowl LX That figure represents a 28.8% increase compared with the $3,832 average rent at the end of December 2025, RentHop estimates show. A RentHop chart indicates it is the largest one-month increase in average rental property prices in Santa Clara in at least 10 years."
Short-term rental demand tied to Super Bowl LX has driven steep price increases across the Bay Area. Santa Clara monthly rents hit $4,935 by Jan. 30, a 28.8% rise from $3,832 at the end of December 2025, marking the largest one-month increase in at least 10 years according to RentHop. Brokers report wealthy visitors and celebrity representatives offering between $250,000 and $500,000 for one-week home rentals. AirDNA shows higher nightly asking prices regionally: about $229 in San Jose-Palo Alto-Santa Clara, $323 in San Francisco and $200 in Oakland. Local agents describe demand as spiking and prices as way up.
Read at The Mercury News
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