""Certain large real estate brokerages are pushing sellers to begin listing their properties privately, claiming that it's advantageous to the marketing strategy - despite what the basic logic of supply and demand might tell us," she wrote in Inman in July. But in an email to Coldwell Banker agents sent last week, she wrote about the firm's "exciting updates" to its Exclusive Look platform that will give agents "more flexibility in marketing properties.""
"Exclusive Look allows agents "to leverage the power of our network for those limited instances in which an agent and their client choose to pursue a more private marketing effort," Lane said in a statement. "This decision should be a strategic conversation between agents and their clients, and there has always been a small segment of sellers who prefer different approaches in marketing their properties.""
Coldwell Banker is expanding its Exclusive Look platform to let agents share listings as 24-hour Sneak Peeks with all agents in the Anywhere Real Estate network before adding them to the MLS. Exclusive Look, launched in 2020, allows office-exclusive listings or short Sneak Peek windows for agent networks. The platform is intended to provide flexibility for the small segment of sellers who prefer private marketing while asserting that broad public distribution and maximum transparency generally best serve buyers, sellers, and agents. The expansion reflects tension between off-market options and a stated commitment to public MLS exposure amid industry challenges.
Read at Boston Condos For Sale Ford Realty
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