"The real estate market works best when every buyer has access to the same homes—nothing hidden, nothing reserved for a select few. That's Zillow's core belief, Jeremy Wacksman, CEO of Zillow, said in the announcement."
"Our preference is that all listings, including early marketing listings, flow through the MLS and reach the widest possible audience for the benefit of both sellers and buyers. But where MLSs don't yet offer a Coming Soon status, or where brokers choose to syndicate their preview listings directly, we have a responsibility to display those listings as broadly as possible, Eales said in a statement."
Beginning this summer, Zillow Preview listings will be featured on Realtor.com, allowing all consumers access without special logins or brokerage relationships. This integration aims to improve listing distribution and transparency amid scrutiny of commission practices. Zillow has partnered with over 60 brokerages, emphasizing the importance of equal access to homes for buyers. Both Zillow and Realtor.com advocate for maximum exposure for sellers and visibility for buyers. Preview listings will be clearly labeled and will offer enhanced visibility in search results and email alerts.
Read at www.housingwire.com
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