"The implication is that companies full of 'colleagues' don't have a top-down structure. But they absolutely still do."
"To me, it's artificial, manipulative and patronising, and it never came with a pay rise for any of these supposedly equal 'colleagues'."
The term 'colleagues' has replaced traditional terms such as 'workers', 'staff', and 'employees' in many companies. This shift is perceived as HR departments imposing a bland culture. Despite the implication of equality, a top-down structure still exists within these organizations. The change is viewed as artificial, manipulative, and patronizing, with no accompanying pay rise for those labeled as 'colleagues'.
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