In a recent Fortune podcast, Dropbox CEO Drew Houston criticized the push for return-to-office policies, likening it to a futile effort to revive malls and theaters in a changed world. He argued that continuing to mandate office attendance for virtual tasks is counterproductive. Dropbox's 'virtual first' policy enables remote work as the standard, allowing employees to work at home for 90% of the year, with only 10% reserved for in-person meetings. This approach illustrates a shift in how companies can effectively operate in a remote-first environment.
Forcing people back to the office is probably gonna be like trying to force people back into malls and movie theaters. Nothing wrong with the movie theater, but it's just a different world now.
It is unproductive if you just sort of try to photocopy what you're doing in the office onto Zoom. We can be a lot less dumb than forcing people back into a car three days a week.
We've adopted a virtual first approach to work, where remote work outside of the office is the primary working arrangement.
Remote work has given companies the keys that unlock this whole future of work.
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