Tulsa turned a $10,000 relocation incentive into an $878M win | Fortune
Briefly

Tulsa turned a $10,000 relocation incentive into an $878M win | Fortune
""It's highly skilled folks coming in [for roles] that companies often have a hard time filling at a local level, and it makes it very hard to argue whether this is adding something to the community.""
""The bigger lesson for HR leaders is that Tulsa's strategy is not really about cash incentives alone. It is about designing an employee experience that makes people want to live somewhere, stay, and build a life there.""
Tulsa Remote's initiative has successfully attracted over 4,000 workers, generating an economic impact of $878 million. The Tulsa Visa Network, launched in 2022, assists nearly 100 individuals from 34 countries in securing visas, addressing the challenges of international recruitment. The program primarily supports STEM fields but also extends to finance and accounting. Tulsa's strategy emphasizes creating a desirable living experience rather than solely relying on cash incentives, enhancing community integration and workforce diversity.
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